--- title: Bobsled Blog | Amazon News, Advertising, Channel Management, Growth & Optimization | PPC Advertising description: PPC Advertising | The Bobsled Marketing Blog is your knowledge hub for Amazon-related News, advertising, channel management, growth & optimization. --- ![Bobsled_Acadia_Logo_Reversed](https://blog.acadia.io/hs-fs/hubfs/Bobsled_Acadia_Logo_Reversed.png?width=4000&name=Bobsled_Acadia_Logo_Reversed.png "Bobsled_Acadia_Logo_Reversed") - [Services](http://www.bobsledmarketing.com/services/) - [Results](http://www.bobsledmarketing.com/results/) - [About](http://www.bobsledmarketing.com/about-us/) - [How We Help](https://www.bobsledmarketing.com/how-we-help) - [Company](https://www.bobsledmarketing.com/about-us) - [What Clients Say](https://www.bobsledmarketing.com/bobsled-marketing-reviews) - [Learn](https://blog.bobsledmarketing.com/blog) - [Blog](https://blog.acadia.io/blog) - [Resources](https://www.bobsledmarketing.com/resources) - [E-books](https://www.bobsledmarketing.com/ebooks) - [Guides](https://www.bobsledmarketing.com/guides-and-whitepapers) - [Webinars](https://www.bobsledmarketing.com/webinars) - [Podcast](https://www.ecommercebraintrust.com/) - [Instacart](https://www.bobsledmarketing.com/instacart-resources) - [FREE CONSULT](http://www.bobsledmarketing.com/contact/) ![Team Together-1](https://blog.acadia.io/hubfs/Team%20Together-1.jpg "Team Together-1") # The Bobsled Blog ## *eCommerce Strategies & Industry Insights* #### [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising) [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management) [Bobsled Marketing](https://blog.acadia.io/blog/topic/bobsled-marketing) [DSP](https://blog.acadia.io/blog/topic/dsp) [AMC](https://blog.acadia.io/blog/topic/amc) # [5 Myths About Amazon DSP](https://blog.acadia.io/blog/5-myths-about-amazon-dsp) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Amazon Account Management (181)](https://blog.acadia.io/blog/tag/amazon-account-management) - [Seller & Vendor Central (84)](https://blog.acadia.io/blog/tag/seller-vendor-central) - [PPC Advertising (72)](https://blog.acadia.io/blog/tag/ppc-advertising) - [Amazon Display Advertising (43)](https://blog.acadia.io/blog/tag/amazon-display-advertising) - [Amazon Updates (32)](https://blog.acadia.io/blog/tag/amazon-updates) - [Bobsled Marketing (30)](https://blog.acadia.io/blog/tag/bobsled-marketing) - [Operations (21)](https://blog.acadia.io/blog/tag/operations) - [DSP (18)](https://blog.acadia.io/blog/tag/dsp) - [Instacart (17)](https://blog.acadia.io/blog/tag/instacart) - [Grocery & Gourmet Food (15)](https://blog.acadia.io/blog/tag/grocery-gourmet-food) - [Brand Protection & Customer Service (12)](https://blog.acadia.io/blog/tag/brand-protection-customer-service) - [Vendor Central (12)](https://blog.acadia.io/blog/tag/vendor-central) - [Walmart (12)](https://blog.acadia.io/blog/tag/walmart) - [Beauty (9)](https://blog.acadia.io/blog/tag/beauty) - [Launching on Amazon (9)](https://blog.acadia.io/blog/tag/launching-on-amazon) ### Subscribe to Email Updates ### Popular Posts [Ride the Wave of Perks with Amazon’s International Expansion](https://blog.acadia.io/blog/amazon-international-markets-strategy) Jul 20, 2016 [Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)](https://blog.acadia.io/blog/where-amazons-fulfillment-warehouses-are-located-in-the-usa) Jun 10, 2016 [Yes, You Can Have Both a Vendor and Seller Central Account on Amazon](https://blog.acadia.io/blog/hybrid-vendor-and-seller-central-account-on-amazon) Nov 24, 2016 [Amazon Vendor Central Tutorial \[Part 2 - Items\]](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-2-items) Oct 22, 2020 [Retail Media: A New Budget Allocation Model](https://blog.acadia.io/blog/retail-media-a-new-budget-allocation-model) May 05, 2022 Categories | Subscribe | Popular Posts 17 Nov 2022 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Bobsled Marketing](https://blog.acadia.io/blog/topic/bobsled-marketing), [DSP](https://blog.acadia.io/blog/topic/dsp), [AMC](https://blog.acadia.io/blog/topic/amc) | 5 min read ## [5 Myths About Amazon DSP](https://blog.acadia.io/blog/5-myths-about-amazon-dsp) Emily Ostrander is a PPC Manager at Bobsled, an Acadia company Recentl... By [Emily Ostrander](https://blog.acadia.io/blog/author/emily-ostrander) 15 Sep 2022 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising), [Bobsled Marketing](https://blog.acadia.io/blog/topic/bobsled-marketing), [DSP](https://blog.acadia.io/blog/topic/dsp) | 7 min read ## [I Thought Sponsored Display Ads Were a Waste of Time, Here's Why I Was Wrong](https://blog.acadia.io/blog/i-thought-sponsored-display-ads-were-a-waste-of-time-heres-why-i-was-wrong) Juan Muñoz is a PPC Specialist at Bobsled, an Acadia company. I used t... By [Juan Muñoz](https://blog.acadia.io/blog/author/juan-muñoz) 01 Sep 2022 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Instacart](https://blog.acadia.io/blog/topic/instacart), [Bobsled Marketing](https://blog.acadia.io/blog/topic/bobsled-marketing) | 21 min read ## [Instacart Advertising: Deep-Dive into OKRs](https://blog.acadia.io/blog/instacart-advertising-measuring-what-really-matters) Matteo Bizon is a PPC Specialist at Bobsled. Instacart Advertising: De... 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By [Damiano Ciarrocchi](https://blog.acadia.io/blog/author/damiano-ciarrocchi) 30 Jun 2022 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising), [Amazon Updates](https://blog.acadia.io/blog/topic/amazon-updates), [prime day](https://blog.acadia.io/blog/topic/prime-day), [Bobsled Marketing](https://blog.acadia.io/blog/topic/bobsled-marketing), [DSP](https://blog.acadia.io/blog/topic/dsp) | 8 min read ## [5 Mistakes Brands Make In Their Prime Day Prep](https://blog.acadia.io/blog/5-mistakes-brands-make-in-their-prime-day-prep) Gary Hammerschlag is a Team Lead at Bobsled. Each year, Prime Day beco... 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By [Kiri Masters](https://blog.acadia.io/blog/author/kiri-masters) 19 May 2022 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Bobsled Marketing](https://blog.acadia.io/blog/topic/bobsled-marketing), [DSP](https://blog.acadia.io/blog/topic/dsp) | 7 min read ## [Amazon DSP 201: The Updated Guide to Understanding Amazon's Demand-side Platform](https://blog.acadia.io/blog/amazon-dsp-201-intermediate-guide-to-understanding-amazons-demand-side-platform) Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company. In 201... By [Matteo Bizon](https://blog.acadia.io/blog/author/matteo-bizon) ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. 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