We knew Amazon had millions of products available, but how many millions?
ExportX did some great analysis in estimating & tracking the number of products on Amazon's international marketplaces. Amazon.com tops the list with a total of 253 million products, but the biggest relative growth market is China, though it was coming off a low base of only 1 million products.
The high relative growth of new products in European markets represents some opportunity for brands which are currently only selling in the US to tap into new geographical markets and generate some revenue lift.