---
title: "Chart: Why Prime Members Are so Important to Amazon | Statista"
description: According to research published by Consumer Intelligence Research Partners earlier this week, Amazon currently has 63 million Prime members in the United States, up from 44 million a year ago. For the first time, Prime members outnumber the company’s regular customers in its home market; a milestone that was reached thanks to Amazon’s countless efforts to lure customers into membership.
image: https://blog.acadia.io/hubfs/Reading.png
---

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# Chart: Why Prime Members Are so Important to Amazon | Statista

[Kiri Masters](https://blog.acadia.io/blog/author/kiri-masters)

[July 13, 2016](https://blog.acadia.io/blog/archive/2016/07/13)

### From [Statista.com](http://Statista.com)

According to research published by Consumer Intelligence Research Partners earlier this week, Amazon currently has 63 million Prime members in the United States, up from 44 million a year ago. For the first time, Prime members outnumber the company’s regular customers in its home market; a milestone that was reached thanks to Amazon’s countless efforts to lure customers into membership. 

The reason why Prime members are so important to the e-commerce giant is quite simple: they spend more money on the platform than regular customers. According to CIRP, Prime members spend an average of $1,200 a year on Amazon – non-members spend just $500.

![](https://blog.acadia.io/hubfs/Imported_Blog_Media/img-42.jpg)

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