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The Bobsled Blog

eCommerce Strategies & Industry Insights

    15 Sep 2022

    I Thought Sponsored Display Ads Were a Waste of Time, Here's Why I Was Wrong

    Juan Muñoz is a PPC Specialist at Bobsled, an Acadia company. I used t...

    30 Jun 2022

    5 Mistakes Brands Make In Their Prime Day Prep

    Gary Hammerschlag is a Team Lead at Bobsled. Each year, Prime Day beco...

    23 Jun 2022

    Here’s How Our Clients Are Getting Ready for Prime Day 2022

    Ivana Kosovac is a Project Manager at Bobsled. Prime Day is a key part...

    02 Jun 2022

    Amazon Marketing Cloud: How It Works And How To Use It

    Ross Walker is a Senior PPC Manager at Bobsled Marketing. Many brands ...

    26 May 2022

    22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

    Kiri Masters is the Founder of Bobsled and Head of Retail Marketplace ...

    15 Jul 2021

    Aligning Amazon Promotions and PPC Advertising Campaigns

    The problem: brands on Amazon want to grow sales, but deciding which m...

    13 Jul 2021

    All You Need To Know About Amazon Lightning Deals

    Let’s state the obvious: Amazon is getting more crowded. Brands need t...

    06 Jul 2021

    What You Need to Know About Amazon Sponsored Brands Ads

    Sponsored Brand ads are a customizable cost-per-click ad format for th...

    01 Jul 2021

    Irreversible COVID-19 Shopping Habits - How to Sell on Amazon in 2021

    We are now unquestionably living and shopping in the ‘new normal’, but...

    22 Jun 2021

    What Should Brands Do After Prime Day Ends?

    Prime Day 2021 is nearly over. How is the event panning out for your b...

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