--- title: Bobsled Blog | Amazon News, Advertising, Channel Management, Growth & Optimization | Tom Crosthwaite description: The Bobsled Marketing Blog is your knowledge hub for Amazon-related News, advertising, channel management, growth & optimization. --- ![Bobsled_Acadia_Logo_Reversed](https://blog.acadia.io/hs-fs/hubfs/Bobsled_Acadia_Logo_Reversed.png?width=4000&name=Bobsled_Acadia_Logo_Reversed.png "Bobsled_Acadia_Logo_Reversed") - [Services](http://www.bobsledmarketing.com/services/) - [Results](http://www.bobsledmarketing.com/results/) - [About](http://www.bobsledmarketing.com/about-us/) - [How We Help](https://www.bobsledmarketing.com/how-we-help) - [Company](https://www.bobsledmarketing.com/about-us) - [What Clients Say](https://www.bobsledmarketing.com/bobsled-marketing-reviews) - [Learn](https://blog.bobsledmarketing.com/blog) - [Blog](https://blog.acadia.io/blog) - [Resources](https://www.bobsledmarketing.com/resources) - [E-books](https://www.bobsledmarketing.com/ebooks) - [Guides](https://www.bobsledmarketing.com/guides-and-whitepapers) - [Webinars](https://www.bobsledmarketing.com/webinars) - [Podcast](https://www.ecommercebraintrust.com/) - [Instacart](https://www.bobsledmarketing.com/instacart-resources) - [FREE CONSULT](http://www.bobsledmarketing.com/contact/) ![Team Together-1](https://blog.acadia.io/hubfs/Team%20Together-1.jpg "Team Together-1") # The Bobsled Blog ## *eCommerce Strategies & Industry Insights* #### [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management) [Walmart](https://blog.acadia.io/blog/topic/walmart) [Instacart](https://blog.acadia.io/blog/topic/instacart) # [7 Critical Challenges for Omnichannel Brands in 2022](https://blog.acadia.io/blog/7-critical-challenges-for-omnichannel-brands-in-2022) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Amazon Account Management (181)](https://blog.acadia.io/blog/tag/amazon-account-management) - [Seller & Vendor Central (84)](https://blog.acadia.io/blog/tag/seller-vendor-central) - [PPC Advertising (72)](https://blog.acadia.io/blog/tag/ppc-advertising) - [Amazon Display Advertising (43)](https://blog.acadia.io/blog/tag/amazon-display-advertising) - [Amazon Updates (32)](https://blog.acadia.io/blog/tag/amazon-updates) - [Bobsled Marketing (30)](https://blog.acadia.io/blog/tag/bobsled-marketing) - [Operations (21)](https://blog.acadia.io/blog/tag/operations) - [DSP (18)](https://blog.acadia.io/blog/tag/dsp) - [Instacart (17)](https://blog.acadia.io/blog/tag/instacart) - [Grocery & Gourmet Food (15)](https://blog.acadia.io/blog/tag/grocery-gourmet-food) - [Brand Protection & Customer Service (12)](https://blog.acadia.io/blog/tag/brand-protection-customer-service) - [Vendor Central (12)](https://blog.acadia.io/blog/tag/vendor-central) - [Walmart (12)](https://blog.acadia.io/blog/tag/walmart) - [Beauty (9)](https://blog.acadia.io/blog/tag/beauty) - [Launching on Amazon (9)](https://blog.acadia.io/blog/tag/launching-on-amazon) ### Subscribe to Email Updates ### Popular Posts [Ride the Wave of Perks with Amazon’s International Expansion](https://blog.acadia.io/blog/amazon-international-markets-strategy) Jul 20, 2016 [Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)](https://blog.acadia.io/blog/where-amazons-fulfillment-warehouses-are-located-in-the-usa) Jun 10, 2016 [Yes, You Can Have Both a Vendor and Seller Central Account on Amazon](https://blog.acadia.io/blog/hybrid-vendor-and-seller-central-account-on-amazon) Nov 24, 2016 [Amazon Vendor Central Tutorial \[Part 2 - Items\]](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-2-items) Oct 22, 2020 [Retail Media: A New Budget Allocation Model](https://blog.acadia.io/blog/retail-media-a-new-budget-allocation-model) May 05, 2022 ## Tom Crosthwaite Categories | Subscribe | Popular Posts 05 Oct 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Walmart](https://blog.acadia.io/blog/topic/walmart), [Instacart](https://blog.acadia.io/blog/topic/instacart) | 3 min read ## [7 Critical Challenges for Omnichannel Brands in 2022](https://blog.acadia.io/blog/7-critical-challenges-for-omnichannel-brands-in-2022) Live Webinar 📅 Date: Tuesday, October 19th ⏰Time: 11 am EST By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 17 Aug 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Walmart](https://blog.acadia.io/blog/topic/walmart), [Instacart](https://blog.acadia.io/blog/topic/instacart) | 8 min read ## [Navigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)](https://blog.acadia.io/blog/navigating-dtc-alongside-online-marketplaces-amazon-walmart-instacart) Navigating the relationship between DTC and online marketplaces is a d... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 12 Aug 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management) | 4 min read ## [Amazon Brand Referral Program – How It Works](https://blog.acadia.io/blog/amazon-brand-referral-program-how-it-works) Brands looking for success and longevity on the Amazon marketplace nee... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 10 Aug 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management) | 5 min read ## [The 4 Profitability Drivers Across the Digital Shelf](https://blog.acadia.io/blog/the-4-profitability-drivers-across-the-digital-shelf) Profitability! Undoubtedly one of the biggest issues for those selling... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 03 Aug 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [prime day](https://blog.acadia.io/blog/topic/prime-day), [q4](https://blog.acadia.io/blog/topic/q4) | 10 min read ## [Use Bobsled’s Prime Day Data To Prepare For Q4](https://blog.acadia.io/blog/use-bobsleds-prime-day-data-for-q4) Everything needs to come together in Q4. Your inventory management, pr... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 29 Jul 2021 [amazon posts](https://blog.acadia.io/blog/topic/amazon-posts), [amazon livestream](https://blog.acadia.io/blog/topic/amazon-livestream), [amazon storefront](https://blog.acadia.io/blog/topic/amazon-storefront), [amazon video](https://blog.acadia.io/blog/topic/amazon-video), [amazon live](https://blog.acadia.io/blog/topic/amazon-live), [A+ Content](https://blog.acadia.io/blog/topic/a-content) | 16 min read ## [Amazon Marketing 101: Video, Posts, Live, Email, Store & A+ Content](https://blog.acadia.io/blog/amazon-marketing-101) Amazon sellers are constantly innovating and finding new ways to get t... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 27 Jul 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [amazon business](https://blog.acadia.io/blog/topic/amazon-business), [amazon b2b](https://blog.acadia.io/blog/topic/amazon-b2b) | 7 min read ## [Amazon Business (B2B): How It Works and Growth Tips](https://blog.acadia.io/blog/amazon-business-b2b-how-it-works-and-growth-tips) Amazon Business is an additional program specifically aimed at busines... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 22 Jul 2021 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Walmart](https://blog.acadia.io/blog/topic/walmart), [Instacart](https://blog.acadia.io/blog/topic/instacart) | 11 min read ## [Bobsled's Omnichannel Playbook – Amazon, Walmart, Instacart and DTC](https://blog.acadia.io/blog/bobsleds-omnichannel-playbook-amazon-walmart-instacart-and-dtc) According to Statista, in 2020 over 2 billion people purchased product... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 20 Jul 2021 [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management) | 6 min read ## [The Staggering Growth of Third Party Retailers on Amazon](https://blog.acadia.io/blog/the-staggering-growth-of-third-party-retailers-on-amazon) Amazon now accounts for roughly half of all online sales, and third-pa... By [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) 15 Jul 2021 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/topic/amazon-account-management), [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising) | 4 min read ## [Aligning Amazon Promotions and PPC Advertising Campaigns](https://blog.acadia.io/blog/aligning-amazon-promotions-and-ppc-advertising-campaigns) The problem: brands on Amazon want to grow sales, but deciding which m... 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