--- title: 7 Critical Challenges for Omnichannel Brands in 2022 description: On October 19th, Bobsled Founder & CEO Kiri Masters will be hosting a very insightful webinar about 7 of the most important challenges ecommerce & digital leaders of omnichannel brands will face in the coming year.  image: https://blog.acadia.io/hubfs/webinar-1.png --- [![Acadia_PrimaryLogo_RGB-White (1)](https://blog.acadia.io/hubfs/Acadia_PrimaryLogo_RGB-White%20(1).png)](http://www.bobsledmarketing.com/) # 7 Critical Challenges for Omnichannel Brands in 2022 [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) [October 5, 2021](https://blog.acadia.io/blog/archive/2021/10/05) [Amazon Account Management](https://blog.acadia.io/blog/tag/amazon-account-management), [Walmart](https://blog.acadia.io/blog/tag/walmart), [Instacart](https://blog.acadia.io/blog/tag/instacart) ## **Live Webinar** ## **📅 Date:** Tuesday, October 19th **⏰Time:** 11 am EST   Brands are realizing the crucial necessity of creating a strong omnichannel strategy as they are faced with diverse buying patterns and growing expectations from shoppers.  In the past years, we've seen a massive shift away from siloed marketing strategies, but this rapid change comes along with significant challenges. On October 19th, Bobsled Founder & CEO Kiri Masters will be hosting [a very insightful webinar](https://bobsledmarketing.webinarninja.com/live-webinars/7771756/register) about 7 of the most important challenges ecommerce & digital leaders of omnichannel brands will face in the coming year.  This is insider knowledge we’ve gathered from our experience working with clients - we hope you enjoy it!    [![webinar-1](https://blog.acadia.io/hs-fs/hubfs/webinar-1.png?width=600&name=webinar-1.png)](https://blog.bobsledmarketing.com/cs/c/?cta_guid=6054d4bf-ac21-42e0-a5d4-1ea35b947ced&signature=AAH58kGZUhGL5VdCjY862Fu61QVgx6dxag&pageId=56770807929&placement_guid=04483a81-b92d-4e8b-96f9-b1bf4724588f&click=38660d87-94fa-4377-99fe-3365a457f6ff&hsutk=1a4edfcf9907f3e6c38390bbb9dfa9a7&canon=https%3A%2F%2Fblog.bobsledmarketing.com%2Fblog%2F7-critical-challenges-for-omnichannel-brands-in-2022&utm_referrer=https%3A%2F%2Fblog.bobsledmarketing.com%2Fblog&portal_id=2386692&redirect_url=APefjpHDtXAdPTQFyN8oNzya5Z-UGU8XqNu0yJt2SakXO7JxcmuSOSwkRsP4LFRoNl254Np--ezi_G7wYfx6hJ9Zm6TojbTCPEKz1NU_1VsUWZdsUWWdvJ-nWsOZZ4DmDZafxeZaLJGmC3WvH5_3YQPpoEDyl_vjEs2_z0mTlONHI9og74bsWyH-xxeSTI8XUYo4JQgTDAEsk5sh0E3iuZimrLKQBMjKoGFcSkMGQ9oXhpylLqlT1snTj_pqTwjvU1OeLguTCHauRnlPAdWisIu8uOcRjfMFK3xjCUjTBM6jnwsWI4azsFbmpfBc9DnKM9i10Q6iUtMc&__hstc=214969480.1a4edfcf9907f3e6c38390bbb9dfa9a7.1562141545412.1633415994857.1633435237889.1391&__hssc=214969480.3.1633435237889&__hsfp=3274168281&contentType=blog-post) ### Here Are Your Main Learning Points ## **Acknowledge Red Flags** Keep an eye on the red flags ecommerce & digital leaders of omnichannel brands will face in the coming 12 months, including assessing expansion to new channels and proving Amazon's ROI.   ## **Get Inside Knowledge** Gain a broader perspective! These are important challenges we are preparing our clients for at Bobsled Marketing.   ## **Understand the Impact** Quantify the business impact of these challenges, know what to prioritize, and help make the case to your leadership team.   ## **Get To Gain a Competitive Edge** Understand the future omnichannel landscape and turn these challenges into your competitive advantage.   ## **Avoid Risk** Why focus on these themes? These challenges should be on your radar to make sure your business is not at risk.   ## **Leverage Thought Leadership** Participate in a FREE webinar with thought leader Kiri Masters and get her perspective on 7 high-impact themes moving into 2022. ### About Your Host Kiri Masters is the founder & CEO of [Bobsled Marketing](https://www.bobsledmarketing.com/), a digital agency that helps established consumer brands grow their Amazon, Instacart, and Walmart sales channels. The 'Bobsled Team' is a fully remote team of 35+ omnichannel experts that helped 315+ brands in various categories. Founded in 2015, the company is renowned in the space for its thought leadership, experience-driven processes, and powerful results. After a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first e-commerce business on Amazon. Recognizing the enormous potential of the channel, it wasn’t long until Kiri decided to build a team of true experts and provide a platform for brands that were looking to grow. Today, Kiri is a contributor to Forbes, where she writes a weekly column about Amazon from a brand's perspective. She hosts the [Ecommerce Braintrust](https://www.ecommercebraintrust.com/) podcast, co-hosts the [Amazon For CMOs](https://www.amazonforcmos.com/) podcast, and is the author of three books - [The Amazon Expansion Plan](https://www.amazon.com/Amazon-Expansion-Plan-skyrocket-international-ebook/dp/B07DTL1PNF), [Amazon For CMOs](https://www.amazon.com/Kiri-Masters/e/B01MD17BBK/) & [Instacart For CMOs](https://www.amazon.com/Instacart-CMOs-Retail-Brands-Harness-ebook/dp/B08SJ4GK49). ### Register Today If you want to secure a spot, make sure you register today and attend this session FREE of charge.  [![REGISTER NOW](https://no-cache.hubspot.com/cta/default/2386692/04483a81-b92d-4e8b-96f9-b1bf4724588f.png)](https://cta-redirect.hubspot.com/cta/redirect/2386692/04483a81-b92d-4e8b-96f9-b1bf4724588f)   ![business insider](https://blog.acadia.io/hs-fs/hubfs/business%20insider.gif?width=1750&name=business%20insider.gif)   Tagged: [Amazon Account Management](https://blog.acadia.io/blog/tag/amazon-account-management), [Walmart](https://blog.acadia.io/blog/tag/walmart), [Instacart](https://blog.acadia.io/blog/tag/instacart) Share - [Tweet](https://twitter.com/share) Newer Post [Turkey 5 Prep Guide](https://blog.acadia.io/blog/turkey-5-prep-guide) Older Post [How to Get Started with Video on Amazon - A Guide for Sellers](https://blog.acadia.io/blog/how-to-get-started-with-video-on-amazon-a-guide-for-sellers) ### SUBSCRIBE TO THE BOBSLED NEWSLETTER TO GET NOTIFIED WHEN WE POST NEW CONTENT [![Instacart+for+CMOs](https://blog.acadia.io/hs-fs/hubfs/Instacart+for+CMOs.gif?width=300&name=Instacart+for+CMOs.gif)](https://www.amazon.com/Amazon-Expansion-Plan-skyrocket-international-ebook/dp/B07DTL1PNF) ### INSTACART FOR CMOs **GET YOURS NOW ON AMAZON** Strategic resource for C-level marketing & retail executives of brands selling on Instacart. *A book by Thought Leaders Kiri Masters and Stefan Jordev* [BUY NOW](https://www.amazon.com/dp/B08SJ4GK49) ### Blog topics - [Amazon Account Management (181)](https://blog.acadia.io/blog/tag/amazon-account-management) - [Seller & Vendor Central (84)](https://blog.acadia.io/blog/tag/seller-vendor-central) - [PPC Advertising (72)](https://blog.acadia.io/blog/tag/ppc-advertising) - [Amazon Display Advertising (43)](https://blog.acadia.io/blog/tag/amazon-display-advertising) - [Amazon Updates (32)](https://blog.acadia.io/blog/tag/amazon-updates) ### POPULAR POSTS **Ride the Wave of Perks with Amazon’s International Expansion** [Read more](https://blog.acadia.io/blog/amazon-international-markets-strategy) **Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)** [Read more](https://blog.acadia.io/blog/where-amazons-fulfillment-warehouses-are-located-in-the-usa) **Yes, You Can Have Both a Vendor and Seller Central Account on Amazon** [Read more](https://blog.acadia.io/blog/hybrid-vendor-and-seller-central-account-on-amazon) **Amazon Vendor Central Tutorial \[Part 2 - Items\]** [Read more](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-2-items) **Amazon Vendor Central Tutorial \[Part 1 - Orders\]** [Read more](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-1-orders) [Back to Top](https://blog.acadia.io/blog/7-critical-challenges-for-omnichannel-brands-in-2022#top) © 2022 Acadia.io   [PRIVACY POLICY](http://www.bobsledmarketing.com/privacy-policy) | [TERMS OF SERVICE](http://www.bobsledmarketing.com/terms-of-service/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Crosthwaite", "url" : "https://blog.acadia.io/blog/author/tom-crosthwaite" }, "dateModified" : "2021-10-05T12:20:42.848Z", "datePublished" : "2021-10-05T12:13:53.000Z", "headline" : "7 Critical Challenges for Omnichannel Brands in 2022", "image" : [ "https://blog.acadia.io/hubfs/webinar-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.acadia.io/blog/7-critical-challenges-for-omnichannel-brands-in-2022", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.acadia.io/hubfs/Acadia_PrimaryLogo_RGB-DarkNavy%20(5).png" }, "name" : "Acadia" } } ```