According to research published by Consumer Intelligence Research Partners earlier this week, Amazon currently has 63 million Prime members in the United States, up from 44 million a year ago. For the first time, Prime members outnumber the company’s regular customers in its home market; a milestone that was reached thanks to Amazon’s countless efforts to lure customers into membership.
The reason why Prime members are so important to the e-commerce giant is quite simple: they spend more money on the platform than regular customers. According to CIRP, Prime members spend an average of $1,200 a year on Amazon – non-members spend just $500.