--- title: The Amazon Seller's Week in Review, May 30, 2017 description:

In this Amazon Seller's Week in Review, Kiri Masters, our CEO and founder, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This wee image: https://blog.acadia.io/hubfs/Depositphotos_130869488_l-2015.jpg --- [![Acadia_PrimaryLogo_RGB-White (1)](https://blog.acadia.io/hubfs/Acadia_PrimaryLogo_RGB-White%20(1).png)](http://www.bobsledmarketing.com/) # The Amazon Seller's Week in Review, May 30, 2017 [Kiri Masters](https://blog.acadia.io/blog/author/kiri-masters) [May 30, 2017](https://blog.acadia.io/blog/archive/2017/05/30) In this Amazon Seller's Week in Review, Kiri Masters, our CEO and founder, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. ### 1. SURVEY REVEALS GROWTH PLANS OF 2,700 AMAZON SELLERS. Software provider Jungle Scout’s first Seller [survey](https://www.junglescout.com/bright-future-for-amazon-sellers/)of 2,700 Amazon Private Label sellers generated some interesting insights about how private label sellers view their future prospects on Amazon. The findings reveal that these sellers are generally very bullish on growth prospects on the platform. The path to growth is seen as expanding a product assortment; diversifying across multiple Amazon marketplaces; and diversifying across selling platforms (e.g. eBay, their own e-commerce store, and Walmart.com). Jungle Scout has created a great infographic of their research findings which shares some more insights from their audience of emerging private label brands. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://www.junglescout.com/bright-future-for-amazon-sellers/) Infographic Source:[Jungle Scout](https://www.junglescout.com) ###   2. NEW SELLERS FLOCK TO AMAZON AT AN ASTONISHING RATE In related research, marketplace analytics company Marketplace Pulse [suggests](https://www.marketplacepulse.com/articles/500000-new-sellers-joined-amazon-marketplace-already-in-2017) that half a million new sellers have joined Amazon since the start of 2017. Roughly half of those new sellers are launching on Amazon USA, while others spread across the smaller marketplaces. Marketplace Pulse's data also suggests that only a small percentage of these sellers continue selling for a longer period, and that many are actually scammers. ![](https://blog.acadia.io/hs-fs/hubfs/Imported_Blog_Media/img-6.jpg?width=561&name=img-6.jpg)   ### 3. AMAZON'S STOCK PRICE REACHED AN ALL TIME HIGH Thursday saw [Amazon's shares](https://tamebay.com/2017/05/amazons-share-price-reaches-an-all-time-high.html) reaching $999 before falling back before the end of trading. But analysts think it could climb even higher before year's end. JPMorgan has a December 2017 target of $1100 per share, saying "We believe Amazon continues to show strong ability to take share of overall e-commerce, and its flexibility in pushing first-party vs. third-party inventory and its Prime offering both serve as major advantages." This is an important point: of Amazon's estimated 350 million SKUs, only about 13 million are "First Party" or Vendor-supplied. These SKUs are likely fast-moving household name products which Amazon is happy to carry on their balance sheet so that they can deliver on their price promise. The 'long tail' of third party products allows Amazon to deliver on their selection promise. This blended model allows flexibility to deliver on their brand promises as well as maximize profitability across the entire catalog. ![](https://blog.acadia.io/hs-fs/hubfs/Imported_Blog_Media/img-63.png?width=600&name=img-63.png)   ### 4. THE LAWN AND GARDEN CATEGORY MOVES INTO THE 21ST CENTURY Analytics firm One Click Retail [suggests](http://oneclickretail.com/amazon-lawn-garden-ecommerce/) that Amazon is stealing market share from large brick and mortar retailers. Part of the driver here is that Millennials are starting to settle down and start home improvement projects, and naturally the first place that Millennials search for these products is online. The full article at One Click Retail provides some great insights for brands in this category. ![](https://blog.acadia.io/hs-fs/hubfs/Imported_Blog_Media/img-60.jpg?width=600&name=img-60.jpg)   Let me know what Amazon has been doing lately that has you puzzled or excited. Until next week's round of Amazon Seller's Week in Review, join us in our private community for brand owners and Channel Managers on Facebook: [Amazon Chanel Mastery for Brands](https://www.facebook.com/groups/1295788437128391/). We share insider tips about e-commerce and selling on Amazon.  ### SUBSCRIBE TO RECEIVE THE AMAZON SELLER'S WEEK IN REVIEW Each week we share updates for brands who sell on the Amazon marketplace. Sign up to stay updated. [![SUBSCRIBE](https://no-cache.hubspot.com/cta/default/2386692/190001d1-487c-4348-a30b-5b37751e9dae.png)](https://cta-redirect.hubspot.com/cta/redirect/2386692/190001d1-487c-4348-a30b-5b37751e9dae)   Thank you!   Share - [Tweet](https://twitter.com/share) Newer Post [How much should I spend on PPC?](https://blog.acadia.io/blog/how-much-should-i-spend-on-amazon-ppc-2) Older Post [How to Prepare for Amazon Prime Day 2017](https://blog.acadia.io/blog/how-to-prepare-for-amazon-prime-day-2017) ### SUBSCRIBE TO THE BOBSLED NEWSLETTER TO GET NOTIFIED WHEN WE POST NEW CONTENT [![Instacart+for+CMOs](https://blog.acadia.io/hs-fs/hubfs/Instacart+for+CMOs.gif?width=300&name=Instacart+for+CMOs.gif)](https://www.amazon.com/Amazon-Expansion-Plan-skyrocket-international-ebook/dp/B07DTL1PNF) ### INSTACART FOR CMOs **GET YOURS NOW ON AMAZON** Strategic resource for C-level marketing & retail executives of brands selling on Instacart. *A book by Thought Leaders Kiri Masters and Stefan Jordev* [BUY NOW](https://www.amazon.com/dp/B08SJ4GK49) ### Blog topics - [Amazon Account Management (181)](https://blog.acadia.io/blog/tag/amazon-account-management) - [Seller & Vendor Central (84)](https://blog.acadia.io/blog/tag/seller-vendor-central) - [PPC Advertising (72)](https://blog.acadia.io/blog/tag/ppc-advertising) - [Amazon Display Advertising (43)](https://blog.acadia.io/blog/tag/amazon-display-advertising) - [Amazon Updates (32)](https://blog.acadia.io/blog/tag/amazon-updates) ### POPULAR POSTS **Ride the Wave of Perks with Amazon’s International Expansion** [Read more](https://blog.acadia.io/blog/amazon-international-markets-strategy) **Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)** [Read more](https://blog.acadia.io/blog/where-amazons-fulfillment-warehouses-are-located-in-the-usa) **Yes, You Can Have Both a Vendor and Seller Central Account on Amazon** [Read more](https://blog.acadia.io/blog/hybrid-vendor-and-seller-central-account-on-amazon) **Amazon Vendor Central Tutorial \[Part 2 - Items\]** [Read more](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-2-items) **Amazon Vendor Central Tutorial \[Part 1 - Orders\]** [Read more](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-1-orders) [Back to Top](https://blog.acadia.io/blog/amazon-seller-week-in-review-may-30#top) © 2022 Acadia.io   [PRIVACY POLICY](http://www.bobsledmarketing.com/privacy-policy) | [TERMS OF SERVICE](http://www.bobsledmarketing.com/terms-of-service/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kiri Masters", "url" : "https://blog.acadia.io/blog/author/kiri-masters" }, "dateModified" : "2018-12-12T20:27:35.113Z", "datePublished" : "2017-05-30T05:22:00.000Z", "headline" : "The Amazon Seller's Week in Review, May 30, 2017", "image" : [ "https://blog.acadia.io/hubfs/Depositphotos_130869488_l-2015.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.acadia.io/blog/amazon-seller-week-in-review-may-30", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.acadia.io/hubfs/Acadia_PrimaryLogo_RGB-DarkNavy%20(5).png" }, "name" : "Acadia" } } ```