Interested in DSP but don’t know where to start? Ignoring display advertising will end up hurting your Amazon performance. Your competitors are likely on the DSP bandwagon, so it’s high time you got up to speed!
In today’s article we’ve broken down the function of DSP, and showcased how a Bobsled client used the platform to grow their 30-day sales by 408% in just six months. Read on to learn more!
The Amazon Demand-Side platform (DSP) allows advertisers to programmatically reach audiences both on Amazon sites and apps as well as third party sites.
“There is a lot of trepidation about Amazon DSP which is understandable,” explains Bobsled’s Ross Walker. “A lot of brands have only recently gotten up to speed with Amazon PPC, and they’re not ready to venture out of their comfort zone into the world of programmatic display.”
“However, when the correct DSP strategy is implemented, brands see an undeniable uptick across all vital performance metrics, and it can be an absolute gamechanger.”
In a nutshell, brands using DSP can harness Amazon’s swathes of customer data to reach more relevant shoppers with branded creative. According to Amazon, 10X more high-intent shoppers can be reached with display advertising versus PPC alone.
The Bobsled advertising team have written extensively about DSP. For a deep dive, check out the articles below;
💡 Pro tip: If your products are a good fit for the ‘Subscribe and Save’ program, they are likely a good fit for DSP retargeting too.
Ross Walker has provided the following details about a recent DSP success for a Bobsled client.
The following results span a 6 month period from August 2020 to February 2021.
A) Increased impressions and detail page views from DSP ads
B) Increased new to brand customer growth and decreased cost per purchase
C) Increased product sales attributed to DSP asset views