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Since 2015 Bobsled has been churning out new Amazon-related content every single week. Our authority in the space has been recognized by Amazon Advertising and we were listed as one of the top Amazon firms by Business Insider.
Many use our blog as a knowledge base for everything related to selling on Amazon. On the blog today, we’ve compiled ten of our most popular articles and bundled them all together in a single place.
Ready to take your Amazon seller skills to the next level? Read on!
1) How much should I spend on Amazon PPC? [2021 Update]
What does this article include?
- Tips and guidelines for deciding upon PPC spend level
- How Share of Voice (SOV) reporting is changing paid advertising strategy
- ROI benchmarks
- Ad type ratio recommendations
- Overview of how DSP can boost Amazon Advertising results
- How to scale PPC spend and strategy over time
Who should read this article?
Every brand that wants to improve revenue and profitability on Amazon by getting their PPC spend just right.
💡 Read now – How Much Should I Spend on Amazon PPC?
[2021 Update]
2) Amazon Backend Keywords Can Boost Product Discoverability on Amazon
What does this article include?
- How keywords are indexed on Amazon
- Indexing vs ranking
- How to find the right backend keywords
- Backend keyword guidelines and best practices
- Other types of info you should include in the backend
Who should read this article?
Brands that want a better understanding of how things work ‘under the hood’ on Amazon.
💡Read now – Amazon Backend Keywords Can Boost Product Discoverability on Amazon
3) Amazon Account Under Review - Recovery Guide
What does this article include?
- Overview of what things can lead to account suspension
- Account suspension resolution tactics
- Breakdown of suspension appeal timeline
- Tactics to avoid when dealing with account suspension
- How to maintain healthy account metrics
Who should read this article?
Every brand selling on Amazon should bookmark this article – account suspension can happen for a variety of reasons, even if you do everything by the book – so it’s important to have all the right information ready to go.
💡Read now – Amazon Account Under Review - Recovery Guide
4) Amazon Changed My Product Category - A Troubleshooting Guide
What does this article include?
- Explanation of why Amazon may change your product category unexpectedly
- Implications of a product category change
- Tips on how to resolve this issue
Who should read this article?
Brands who notice modifications occurring within their Amazon product category browse nodes.
💡Read now – Amazon Changed My Product Category - A Troubleshooting Guide
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5) What to do when Amazon flags your product as HAZMAT?
What does this article include?
- Overview of Amazon’s HAZMAT policy
- Implications for Health & Beauty brands
- Resolution steps
- HAZMAT fundamentals to keep top of mind
Who should read this article?
The goalposts are often moving when it comes to HAZMAT, so this is another one where every brand should at least bookmark in case they have a problem in the future, but it’s definitely a must-read for all Health & Beauty brands.
💡Read now – What to Do When Amazon Flags Your Product as Hazmat?
6) Everything You’ve Wanted to Know About Amazon Product Labels (But Were Afraid to Ask)
What does this article include?
- Amazon’s labeling guidelines
- The two FBA labeling methods
- Manufacturer barcodes vs Amazon labels
- GTIN codes
- How to always comply with Amazon’s best practices
Who should read this article?
Any brand that wants to become more operationally efficient on Amazon.
💡Read now – Everything You’ve Wanted to Know About Amazon Product Labels (But Were Afraid to Ask)
7) How to protect your brand on Amazon from unauthorized sellers
What does this article include?
- Buy box algorithm breakdown
- Buy box vs brand policy
- 7 ways you can protect your brand on Amazon
- Unauthorized seller FAQs
Who should read this article?
Any brand that is worried about unauthorized sellers eating into their Amazon revenue.
💡Read now – How to Protect Your Brand on Amazon
From Unauthorized Sellers
8) Amazon DSP 101: Beginners Guide to Understanding Amazon's Demand-side Platform
What does this article include?
- Definition of demand-side platform (DSP) programmatic advertising
- How to use DSP to get ahead on Amazon
- DSP ad types and targeting options
Who should read this article?
Initially, DSP was something that only concerned very large brands. But now the landscape has changed drastically, and every brand looking to expand on their Amazon PPC efforts should be considering DSP.
💡Read now – Amazon DSP 101: Beginners Guide to Understanding Amazon's Demand-side Platform
9) Which Amazon Promotions Work Best?
What does this article include?
- Definition of demand-side platform (DSP) programmatic advertising
- How to use DSP to get ahead on Amazon
- DSP ad types and targeting options
Who should read this article?
Initially, DSP was something that only concerned very large brands. But now the landscape has changed drastically, and every brand looking to expand on their Amazon PPC efforts should be considering DSP.
💡Read now – Which Amazon Promotions Work Best?
10) Amazon Removes Ability To Comment On Product Reviews
What does this article include?
- Explanation about exactly what has changed with the product review comment feature
- How this impacts the Amazon landscape
- How brands should pivot in light of this change
Who should read this article?
Every seller that has a vested interest in making sure they protect their brand effectively on Amazon.
💡Read now – Amazon Removes Ability To Comment
On Product Reviews
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Tagged: Amazon Account Management
