Amazon Seller Backend Keywords Tips

1) Add all relevant keywords from your research that you couldn’t fit into title/bullets/descriptive copy

 

2) Utilize the search term optimizer tool in the Brand Dashboard and be sure to use the maximum character limit (249 characters)

 

 

3) Your PPC campaigns are a treasure trove. Incorporate strong performing PPC search terms into the backend of relevant products

 

 

 

 

 

4) Include spelling variations, synonyms and abbreviations

5) Include second language versions of your top keywords (eg. Spanish terms in the US)

 

6) Mine product reviews and social media chatter about your product line/category for keywords frequently used by your customers

 

 

 

 

 

 

7) Use a reverse ASIN lookup tool (e.g. Helium 10 Cerebro) to find the keywords that your competitors are ranking organically for and include them in the backend

 

 

💡 Bobsled has a lot of useful free content about backend keyword optimization and Amazon SEO. If you’re interested in doing a deep dive on the topic, check out the below articles:

• Amazon Backend Keywords Can Boost Product Discoverability on Amazon
• Mastering Product Search Placement on Amazon: Inside The A9 Ranking Algorithm 
• Amazon SEO Strategy - Bobsled’s Crash Course 
• Amazon Keywords Tips

 

Amazon Seller Backend Keyword Mistakes

1) Do NOT duplicate keywords that you have already used on your product page content - use the ASIN Search Terms Optimization Details tool to see where you can improve instead

 

 

2) Do not include misspellings/plurals for singular terms (helps avoid irrelevant traffic)

3) Do not include ASINs or SKUs

4) Do not include other brand names

5) Do not use temporary modifiers (new, on sale) or subjective claims (best, cheapest)

6) Do not include abusive or offensive terms

7) Do not use punctuation or capital letters

 

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