--- title: "Amazon Backend Keywords: Tips and Mistakes" description: Many Amazon sellers struggle with the topic of backend keywords. It can be difficult to differentiate between best practices and things that will actually undermine your SEO performance. image: https://blog.acadia.io/hubfs/Keyword%20Research.jpg --- [![Acadia_PrimaryLogo_RGB-White (1)](https://blog.acadia.io/hubfs/Acadia_PrimaryLogo_RGB-White%20(1).png)](http://www.bobsledmarketing.com/) # Amazon Backend Keywords: Tips and Mistakes [Tom Crosthwaite](https://blog.acadia.io/blog/author/tom-crosthwaite) [February 9, 2021](https://blog.acadia.io/blog/archive/2021/02/09) [PPC Advertising](https://blog.acadia.io/blog/tag/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/tag/amazon-account-management), [Amazon Updates](https://blog.acadia.io/blog/tag/amazon-updates) ![Ross](https://blog.acadia.io/hs-fs/hubfs/Ross.png?width=192&name=Ross.png)Many Amazon sellers struggle with the topic of backend keywords. It can be difficult to differentiate between best practices and things that will actually undermine your SEO performance. With that in mind, Bobsled’s Team Lead Ross Walker has outlined the most important do’s and don’ts below. Read on to find out if your backend keyword game is on point!   ![Backend Keywords](https://blog.acadia.io/hs-fs/hubfs/Backend%20Keywords.jpg?width=600&name=Backend%20Keywords.jpg) ### Amazon Seller Backend Keywords Tips 1) Add *all* relevant keywords from your research that you couldn’t fit into title/bullets/descriptive copy   **2)** Utilize the search term optimizer tool in the Brand Dashboard and be sure to use the maximum character limit (249 characters)   ![search term operator](https://blog.acadia.io/hs-fs/hubfs/search%20term%20operator.png?width=1600&name=search%20term%20operator.png)   **3)** Your PPC campaigns are a treasure trove. Incorporate strong performing PPC search terms into the backend of relevant products       ![campaign type](https://blog.acadia.io/hs-fs/hubfs/campaign%20type.png?width=548&name=campaign%20type.png)     **4)** Include spelling variations, synonyms and abbreviations **5)** Include second language versions of your top keywords (eg. Spanish terms in the US)   **6)** Mine product reviews and social media chatter about your product line/category for keywords frequently used by your customers       ![review](https://blog.acadia.io/hs-fs/hubfs/review.png?width=600&name=review.png)       **7)** Use a reverse ASIN lookup tool (e.g. Helium 10 Cerebro) to find the keywords that your competitors are ranking organically for and include them in the backend     **💡 Bobsled has a lot of useful free content about backend keyword optimization and Amazon SEO. If you’re interested in doing a deep dive on the topic, check out the below articles:** - [*Amazon Backend Keywords Can Boost Product Discoverability on Amazon*](https://blog.bobsledmarketing.com/blog/amazon-backend-keywords-can-boost-product-discoverability-on-amazon) - [*Mastering Product Search Placement on Amazon: Inside The A9 Ranking Algorithm*](https://blog.bobsledmarketing.com/blog/mastering-product-search-placement-on-amazon-inside-the-a9-ranking-algorithm) - [*Amazon SEO Strategy - Bobsled’s Crash Course*](https://blog.bobsledmarketing.com/blog/amazon-seo-strategy-bobsleds-crash-course)  - [*Amazon Keywords Tips*](https://blog.bobsledmarketing.com/blog/amazon-keywords-tips) ### Amazon Seller Backend Keyword Mistakes **1)** Do NOT duplicate keywords that you have already used on your product page content - use the ASIN Search Terms Optimization Details tool to see where you can improve instead   ![ASIN search term optimization](https://blog.acadia.io/hs-fs/hubfs/ASIN%20search%20term%20optimization.png?width=600&name=ASIN%20search%20term%20optimization.png)   2) Do not include misspellings/plurals for singular terms (helps avoid irrelevant traffic) **3)** Do not include ASINs or SKUs **4)** Do not include other brand names **5)** Do not use temporary modifiers (*new, on sale*) or subjective claims (*best, cheapest*) **6)** Do not include abusive or offensive terms **7)** Do not use punctuation or capital letters # NEED HELP WITH AMAZON KEYWORD OPTIMIZATION? ## *Book a free consultation with a Bobsled expert below.* [![FREE Consult](https://no-cache.hubspot.com/cta/default/2386692/0825dfed-dfd0-4c96-bfc0-9b14009fed23.png)](https://cta-redirect.hubspot.com/cta/redirect/2386692/0825dfed-dfd0-4c96-bfc0-9b14009fed23)   Tagged: [PPC Advertising](https://blog.acadia.io/blog/tag/ppc-advertising), [Amazon Account Management](https://blog.acadia.io/blog/tag/amazon-account-management), [Amazon Updates](https://blog.acadia.io/blog/tag/amazon-updates) Share - [Tweet](https://twitter.com/share) Newer Post [Ecommerce Sales Channels on the Rise in 2021](https://blog.acadia.io/blog/ecommerce-sales-channels-on-the-rise-in-2021) Older Post [How To Become An International Seller On Amazon In 2021](https://blog.acadia.io/blog/how-to-become-an-international-seller-on-amazon-in-2021) ### SUBSCRIBE TO THE BOBSLED NEWSLETTER TO GET NOTIFIED WHEN WE POST NEW CONTENT [![Instacart+for+CMOs](https://blog.acadia.io/hs-fs/hubfs/Instacart+for+CMOs.gif?width=300&name=Instacart+for+CMOs.gif)](https://www.amazon.com/Amazon-Expansion-Plan-skyrocket-international-ebook/dp/B07DTL1PNF) ### INSTACART FOR CMOs **GET YOURS NOW ON AMAZON** Strategic resource for C-level marketing & retail executives of brands selling on Instacart. *A book by Thought Leaders Kiri Masters and Stefan Jordev* [BUY NOW](https://www.amazon.com/dp/B08SJ4GK49) ### Blog topics - [Amazon Account Management (181)](https://blog.acadia.io/blog/tag/amazon-account-management) - [Seller & Vendor Central (84)](https://blog.acadia.io/blog/tag/seller-vendor-central) - [PPC Advertising (72)](https://blog.acadia.io/blog/tag/ppc-advertising) - [Amazon Display Advertising (43)](https://blog.acadia.io/blog/tag/amazon-display-advertising) - [Amazon Updates (32)](https://blog.acadia.io/blog/tag/amazon-updates) ### POPULAR POSTS **Ride the Wave of Perks with Amazon’s International Expansion** [Read more](https://blog.acadia.io/blog/amazon-international-markets-strategy) **Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)** [Read more](https://blog.acadia.io/blog/where-amazons-fulfillment-warehouses-are-located-in-the-usa) **Yes, You Can Have Both a Vendor and Seller Central Account on Amazon** [Read more](https://blog.acadia.io/blog/hybrid-vendor-and-seller-central-account-on-amazon) **Amazon Vendor Central Tutorial \[Part 2 - Items\]** [Read more](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-2-items) **Amazon Vendor Central Tutorial \[Part 1 - Orders\]** [Read more](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-1-orders) [Back to Top](https://blog.acadia.io/blog/amazon-backend-keywords-tips-and-mistakes#top) © 2022 Acadia.io   [PRIVACY POLICY](http://www.bobsledmarketing.com/privacy-policy) | [TERMS OF SERVICE](http://www.bobsledmarketing.com/terms-of-service/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Crosthwaite", "url" : "https://blog.acadia.io/blog/author/tom-crosthwaite" }, "dateModified" : "2021-02-09T17:02:30.575Z", "datePublished" : "2021-02-09T17:01:37.000Z", "headline" : "Amazon Backend Keywords: Tips and Mistakes", "image" : [ "https://blog.acadia.io/hubfs/Keyword%20Research.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.acadia.io/blog/amazon-backend-keywords-tips-and-mistakes", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.acadia.io/hubfs/Acadia_PrimaryLogo_RGB-DarkNavy%20(5).png" }, "name" : "Acadia" } } ```