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The Bobsled Blog

eCommerce Strategies & Industry Insights

Kiri Masters

    09 Dec 2021

    The Amazon Savviness Score: The 4-minute Self-assessment Tool For Sellers

    A couple of months ago, I sat down with a couple of dozen Bobsledders ...

    26 Jan 2021

    How much should I spend on Amazon PPC? [2021 Update]

    Please note this is an older article. We advise you to check out the 2...

    08 Oct 2020

    Top Marketing Strategies to Sell Books on Amazon

    While we don't work with authors or publishers at Bobsled, I get asked...

    07 Mar 2019
    Vendor Central, Operations | 2 min read

    Amazon Stopped PO’s for Thousands of Vendors This Week. What Now?

    Many brands operating on Amazon's Vendor Central system didn’t receive...

    30 Aug 2018
    | 5 min read

    In-House Amazon Team Versus Working With An Agency: 6 Pros & Cons

    This article is by Kiri Masters, Founder & CEO of Bobsled Marketin...

    21 Jun 2018
    | 3 min read

    What's Changed in 2 Years of Selling on Amazon?

    In November 2016 I published my book, “The Amazon Expansion Plan: Lear...

    12 Apr 2018
    | 4 min read

    How National Brands Can Compete With Amazon’s Private Labels

    National brands have competed with private labels from the beginning o...

    10 Apr 2018
    | 5 min read

    3 Ways To Improve Profit Margins On Amazon

    The top brand managers know that in today’s competitive world of onlin...

    29 Mar 2018
    | 4 min read

    Amazon's Shift To Subscription Models Is A Mixed Blessing For Brands And Retailers

    Kiri Masters March 29, 2018 Amazon News Amazon announced plans on Frid...

    22 Mar 2018
    | 3 min read

    The 2018 Catalog and Integrated Marketing Summit

    We are more than happy to share with you that Bobsled Marketing has co...

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