--- title: Bobsled Blog | Amazon News, Advertising, Channel Management, Growth & Optimization | Stefan Jordev description: The Bobsled Marketing Blog is your knowledge hub for Amazon-related News, advertising, channel management, growth & optimization. --- ![Bobsled_Acadia_Logo_Reversed](https://blog.acadia.io/hs-fs/hubfs/Bobsled_Acadia_Logo_Reversed.png?width=4000&name=Bobsled_Acadia_Logo_Reversed.png "Bobsled_Acadia_Logo_Reversed") - [Services](http://www.bobsledmarketing.com/services/) - [Results](http://www.bobsledmarketing.com/results/) - [About](http://www.bobsledmarketing.com/about-us/) - [How We Help](https://www.bobsledmarketing.com/how-we-help) - [Company](https://www.bobsledmarketing.com/about-us) - [What Clients Say](https://www.bobsledmarketing.com/bobsled-marketing-reviews) - [Learn](https://blog.bobsledmarketing.com/blog) - [Blog](https://blog.acadia.io/blog) - [Resources](https://www.bobsledmarketing.com/resources) - [E-books](https://www.bobsledmarketing.com/ebooks) - [Guides](https://www.bobsledmarketing.com/guides-and-whitepapers) - [Webinars](https://www.bobsledmarketing.com/webinars) - [Podcast](https://www.ecommercebraintrust.com/) - [Instacart](https://www.bobsledmarketing.com/instacart-resources) - [FREE CONSULT](http://www.bobsledmarketing.com/contact/) ![Team Together-1](https://blog.acadia.io/hubfs/Team%20Together-1.jpg "Team Together-1") # The Bobsled Blog ## *eCommerce Strategies & Industry Insights* #### [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising) [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising) # [How to Get the Most Out of Your Amazon Sponsored Ads Efforts: Bobsled's PPC Philosophy](https://blog.acadia.io/blog/how-to-get-the-most-out-of-your-amazon-sponsored-ads-efforts-bobsleds-ppc-philosophy) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Amazon Account Management (181)](https://blog.acadia.io/blog/tag/amazon-account-management) - [Seller & Vendor Central (84)](https://blog.acadia.io/blog/tag/seller-vendor-central) - [PPC Advertising (72)](https://blog.acadia.io/blog/tag/ppc-advertising) - [Amazon Display Advertising (43)](https://blog.acadia.io/blog/tag/amazon-display-advertising) - [Amazon Updates (32)](https://blog.acadia.io/blog/tag/amazon-updates) - [Bobsled Marketing (30)](https://blog.acadia.io/blog/tag/bobsled-marketing) - [Operations (21)](https://blog.acadia.io/blog/tag/operations) - [DSP (18)](https://blog.acadia.io/blog/tag/dsp) - [Instacart (17)](https://blog.acadia.io/blog/tag/instacart) - [Grocery & Gourmet Food (15)](https://blog.acadia.io/blog/tag/grocery-gourmet-food) - [Brand Protection & Customer Service (12)](https://blog.acadia.io/blog/tag/brand-protection-customer-service) - [Vendor Central (12)](https://blog.acadia.io/blog/tag/vendor-central) - [Walmart (12)](https://blog.acadia.io/blog/tag/walmart) - [Beauty (9)](https://blog.acadia.io/blog/tag/beauty) - [Launching on Amazon (9)](https://blog.acadia.io/blog/tag/launching-on-amazon) ### Subscribe to Email Updates ### Popular Posts [Ride the Wave of Perks with Amazon’s International Expansion](https://blog.acadia.io/blog/amazon-international-markets-strategy) Jul 20, 2016 [Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)](https://blog.acadia.io/blog/where-amazons-fulfillment-warehouses-are-located-in-the-usa) Jun 10, 2016 [Yes, You Can Have Both a Vendor and Seller Central Account on Amazon](https://blog.acadia.io/blog/hybrid-vendor-and-seller-central-account-on-amazon) Nov 24, 2016 [Amazon Vendor Central Tutorial \[Part 2 - Items\]](https://blog.acadia.io/blog/amazon-vendor-central-tutorial-part-2-items) Oct 22, 2020 [Retail Media: A New Budget Allocation Model](https://blog.acadia.io/blog/retail-media-a-new-budget-allocation-model) May 05, 2022 ## Stefan Jordev Categories | Subscribe | Popular Posts 15 Apr 2021 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising) | 3 min read ## [How to Get the Most Out of Your Amazon Sponsored Ads Efforts: Bobsled's PPC Philosophy](https://blog.acadia.io/blog/how-to-get-the-most-out-of-your-amazon-sponsored-ads-efforts-bobsleds-ppc-philosophy) As Amazon Sponsored Ads grow in features, numbers, and complexity, hav... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 17 Oct 2019 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising) | 5 min read ## [Bid Management 201: All Amazon Sponsored Products Sections That Require Bid Management](https://blog.acadia.io/blog/bid-management-201-all-amazon-sponsored-products-sections-that-require-bid-management) Whether you have an in-house team or you are outsourcing your Amazon p... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 12 Jul 2019 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Seller & Vendor Central](https://blog.acadia.io/blog/topic/seller-vendor-central), [Amazon Display Advertising](https://blog.acadia.io/blog/topic/amazon-display-advertising) | 6 min read ## [Share of Voice: What It Means for Brands, and How To Measure It and Leverage It](https://blog.acadia.io/blog/share-of-voice-what-it-means-for-brands-and-how-to-measure-it-and-leverage-it) One of the main challenges that comes with selling on Amazon is the co... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 08 Feb 2018 | 5 min read ## [How Much to Spend on Amazon PPC in 2018](https://blog.acadia.io/blog/how-much-to-spend-on-amazon-ppc-in-2018) Please note this is an older article. We advise you to check out the 2... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 11 Jan 2018 | 9 min read ## [The Amazon Sponsored Products Guide for 2018](https://blog.acadia.io/blog/amazon-sponsored-products-guide-for-2018) For Amazon, Sponsored Products represent the flagship PPC ad type and ... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 12 Oct 2017 | 8 min read ## [How to use an Amazon Storefront to make your brand more money](https://blog.acadia.io/blog/using-amazon-storefronts) Selling on Amazon isn’t easy. It takes effort and, frankly, a lot of t... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 03 Aug 2017 | 5 min read ## [How to Win with PPC in Beauty & Personal Care](https://blog.acadia.io/blog/how-to-win-in-beauty) The Beauty & Personal Care category is one of the most exciting ar... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 06 Jul 2017 | 4 min read ## [How inventory stockouts impact your ad campaigns on Amazon](https://blog.acadia.io/blog/inventory-stockout) Everyone who’s been selling on Amazon for at least a month knows the i... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 01 Jun 2017 [PPC Advertising](https://blog.acadia.io/blog/topic/ppc-advertising), [Seller & Vendor Central](https://blog.acadia.io/blog/topic/seller-vendor-central) | 6 min read ## [How much should I spend on PPC?](https://blog.acadia.io/blog/how-much-should-i-spend-on-amazon-ppc-2) Please note this is an older article. We advise you to check out the 2... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) 27 Apr 2017 | 5 min read ## [The 3 Types of PPC Campaigns on AMS and When to Use Them](https://blog.acadia.io/blog/ppc-campaign-types-on-ams-how-to-use) Amazon’s Vendor Program comes with perks and downsides. For some brand... By [Stefan Jordev](https://blog.acadia.io/blog/author/stefan-jordev) ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ![Bobsled Services](https://blog.acadia.io/hs-fs/hubfs/Bobsled%20Services.jpg?width=2000&name=Bobsled%20Services.jpg "Bobsled Services") # Get all News Updates to your inbox. Subscribe to be the first to know when we publish new Amazon content. ### Subscribe to Email Updates ![Bobsled_Acadia_Logo_Primary-1](https://blog.acadia.io/hs-fs/hubfs/Bobsled_Acadia_Logo_Primary-1.png?width=4000&name=Bobsled_Acadia_Logo_Primary-1.png "Bobsled_Acadia_Logo_Primary-1") © 2022 Acadia.io [Privacy Policy](https://www.bobsledmarketing.com/privacy-policy) | [Terms of Service](https://www.bobsledmarketing.com/terms-of-service/) ##### ABOUT - [Services](https://www.bobsledmarketing.com/services) - [Results](https://www.bobsledmarketing.com/results) - [Resources](https://www.bobsledmarketing.com/amazon-resources) ##### COMPANY - [Our Story](https://www.bobsledmarketing.com/about-us) - [The Team](https://www.bobsledmarketing.com/meet-the-bobsled-team) - [Careers](https://www.bobsledmarketing.com/careers) ##### LEARN - [Podcast](https://www.ecommercebraintrust.com/) - [Training](https://www.bobsledmarketing.com/free-vendor-and-ams-training-course) - [Kiri's Book](https://www.bobsledmarketing.com/the-amazon-expansion-plan-book)