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The Bobsled Blog

eCommerce Strategies & Industry Insights

    16 Jan 2020

    Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP

    ✍ This article was written by Bobsled Marketing Manager Tom Crosthwait...

    14 Nov 2019

    Getting Specific: Picking The Right Product Category On Amazon

    ✍ This article was written by Bobsled Marketing Manager Tom Crosthwait...

    31 Oct 2019

    How To Utilize Prime Day Performance To Be Fully Ready for the Holiday Season

    It’s that time of year again! To avoid any lumps of coal, that means i...

    17 Oct 2019

    Bid Management 201: All Amazon Sponsored Products Sections That Require Bid Management

    Whether you have an in-house team or you are outsourcing your Amazon p...

    08 Aug 2019

    Amazon Backend Keywords Can Boost Product Discoverability on Amazon

    Amazon Backend Keywords are hidden keywords that can be applied to a p...

    12 Jul 2019

    Share of Voice: What It Means for Brands, and How To Measure It and Leverage It

    One of the main challenges that comes with selling on Amazon is the co...

    13 Jun 2019

    Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy

    In November 2018, Amazon launched a new group of metrics that, for the...

    23 May 2019

    How To Use the New Product Targeting Features in Amazon Sponsored Product Ads

    It’s been six months since Amazon released the new Product Targeting f...

    21 Feb 2019

    Mastering Product Search Placement on Amazon: Inside The A9 Ranking Algorithm

    If you want your products displayed on top of the search results on Am...

    24 Jan 2019
    PPC Advertising | 5 min read

    Keyword Restriction on Amazon: What to Do When Your Listing is Removed

    Imagine this scenario. You wake up one morning to find that Amazon has...

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